Unfortunately it's impossible to stop people from forwarding our ecards - an ecard is just like any other email with a link to a web page in it. But we do in fact have controls to prevent particular ecards from being shown too many times. This limit is reasonably high, so as to ensure that (for example) grandparents can show a card to their grandchildren as many times as they are likely to want to; but equally it is low enough to discourage the use of our website for spamming purposes or for excessive abuse.

But there are two other considerations here. One is that we rely on people seeing our cards to gain new members. So although it can be frustrating when someone who is a non-member forwards a card, it does mean that more people get to see the card, and hopefully, some of them will join. Getting new members is essential to the continuation of this website: no new members means no new cards from Jacquie!

The other consideration, from the point of view of members, is that a forwarded e-card is really not the same thing as an original. If you received a really clever birthday card - either a printed, paper type or an electronic one - you might show it to others to say "hey, this is cute"; but you'd never send it on to someone else as an original personal greeting! The same is really true of e-cards. People who forward our cards are not sending them as personal greetings, but really just showing them as a novelty. There's a fundamental difference: what your jacquielawson.com membership earns you is the ability to be at the head of that chain, and send an original and personal greeting, with your own choice of message, to your friends and loved ones. If they forward the card on to others, it's not the same thing at all.

For that reason we do strongly recommend that when you send cards, you include your name in the message which is displayed on the card. Saying "Merry Christmas from John and Jane" makes it much less likely that the recipients will forward the card on than if you said just "Merry Christmas"!

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